For a company which took root in 1956, Pinnacle has been on board with sustainability long before it was "cool". Recycling programs, responsible fiber sourcing, and many simple energy-saving habits have long been essential elements of Pinnacle's culture. With today's heightened awareness and a call for action, Pinnacle continues to organize, prioritize, and implement policies and procedures for both domestic and offshore resources and production that keep us at the forefront of environmental sustainability efforts. Our recent certification by the Sustainable Forestry Initiative (www.sfiprogram.org) is only the beginning. We naturally encourage our vendors and supplier's own sustainability initiatives, and then some. Not because they have to, but because it's good business, and we share the inherent desire to be successful in making the world a better place.